| Plan | Price | Users | Best for | Adds |
|---|---|---|---|---|
| Duo | Free with a personal Amazon Prime membership | 1 user (sole proprietor) | A sole proprietor who already pays for personal Prime | 50% off CrowdStrike |
| Essentials | $179/year | Up to 5 users | A small office or team of two to five people | Spend Visibility reporting |
| Small | $499/year | Up to 20 users | A growing team that has outgrown five seats | 45-day payment terms with a Business Credit Account, upon approval |
| Medium | $1,299/year | Up to 200 users | A multi-department organization buying at scale | Expanded user access |
| Enterprise | $10,099/year | Unlimited users | A large organization with formal procurement controls | 60-day payment terms with a Business Credit Account |
Scroll the table sideways to see every column.
Plans and prices verified against Amazon on August 11, 2026. How we check.
Those are Amazon's published figures, read from its own plan page on August 11, 2026. Two of them are worth flagging immediately because a large share of the pages ranking for this query get them wrong.
The seat counts are 5, 20 and 200 for Essentials, Small and Medium. A great many guides still publish 3, 10 and 100. Amazon raised the allowances and those pages never updated — which matters, because being told Essentials covers three people when it covers five changes the plan you buy.
Enterprise is $10,099/year, published openly by Amazon. Several competing pages list it as "custom pricing". It is not custom; it is on the page.
Cost per user, which is where the tiers really differ
Headline prices make Essentials look cheap and Enterprise look outlandish. Per seat at full occupancy, the picture inverts:
- Essentials — $179/year across 5 users = $35.8 per user per year
- Small — $499/year across 20 users = $24.95 per user per year
- Medium — $1,299/year across 200 users = $6.5 per user per year
- Enterprise — $10,099/year for unlimited users, so the per-seat cost falls the more people you put on it.
Medium at roughly $6.5 per user is about a fifth the per-seat cost of Essentials. The pricing is structured to reward scale, which is another way of saying it is least generous to the small teams most likely to be pricing it.
What the next user actually costs
The single most useful number on this page, and one we have not found published anywhere else. Because the caps are cliffs rather than a sliding scale, one extra user at the wrong moment triggers a full tier change:
| This user | Forces the move | Extra per year |
|---|---|---|
| User #6 | Essentials → Small | +$320 |
| User #21 | Small → Medium | +$800 |
| User #201 | Medium → Enterprise | +$8,800 |
Plans and prices verified against Amazon on August 11, 2026. How we check.
If you are at four users and expect to be at six within the year, buying Essentials now means re-buying at Small later. Whether that is worth pre-empting depends on how firm the hiring is — but it should be a conscious decision rather than a surprise at renewal. Offices and small teams works through the four-to-eight person case specifically.
The rewards break-even
Amazon publishes Prime Business Rewards at 2% back on Duo and Essentials and 4% back on Small, on brands sold by Amazon. That gives a checkable figure: the qualifying spend at which the rewards alone repay the fee.
- Essentials — $179/year at 2% back is repaid at about $8,950 of qualifying annual spend
- Small — $499/year at 4% back is repaid at about $12,475 of qualifying annual spend
Read those as a ceiling on the rewards argument, not a prediction. Amazon applies the rate to brands sold by Amazon — a subset of the catalog, not everything you buy — so your real qualifying spend will be lower than your total spend, and the break-even correspondingly harder to reach. We are giving you the formula rather than a promise because only your own order history can fill in the rest.
The shipping benefit is the other half of the calculation and it is the one Amazon gives no figure for at all. That is worked through properly on is Business Prime worth it.
What each tier adds, in order
Rather than restating the table, here is what actually changes as you go up.
Duo → Essentials. You gain the spend-control layer — Spend Visibility and Guided Buying — plus four more seats, 60% off QuickBooks Online Simple Start, and free CrowdStrike rather than 50% off. This is the biggest functional jump on the ladder.
Essentials → Small. Fifteen more seats, the rewards rate doubles from 2% to 4%, and 45-day payment terms become available with a Business Credit Account, upon approval. If cash-flow timing matters to you, this is the tier where Business Prime starts doing something a spreadsheet cannot. See Pay by Invoice and net terms.
Small → Medium. Mostly seats — 20 to 200 — for $8,800 more a year. Justified by headcount, rarely by features.
Medium → Enterprise. Unlimited users, 60-day payment terms, and the ability to block certain purchasing behavior with Guided Buying rather than merely steer it. That last one is a genuine control difference for organizations with formal procurement policy.
Before you buy any of them
Check that what you want is not already free. Business-only pricing, quantity discounts, multi-user access, approval workflows, purchasing reports and tax-exempt purchasing all come with the free Amazon Business account. The membership adds shipping, deeper spend analytics, purchasing policy enforcement, extended terms and rewards — and nothing else. Buying a tier for a feature you already have is the most common way to waste money here.
For the tier-by-tier decision in table form, see Business Prime plans compared. If you are still deciding between the free account and any paid tier, start at Amazon Business vs Business Prime.
Bulk & Business is independent and not operated by Amazon. Links to Amazon on this page are affiliate links — we may earn a commission if you sign up, at no cost to you, and it never changes what we recommend. Full disclosure.
Plans and prices verified against Amazon on August 11, 2026. How we check.
